The University of California
content strategy, copywriting
When you're managing $90 billion, people tend to be pretty interested in what you're doing with the money. Jagdeep Bachher, Chief Investment Officer at the University of California, understands, but he was determined to create an annual report that didn't bore people to tears. He wanted something fresh. Relevant. Concise. And, dare we say it, inspirational. Working with the amazing design team at Mucho, we figured out how to tell the story without going down a rabbit hole of financial services jargon. We wrote it like Jagdeep talks, and the result is both beautiful and compelling.