Velvet Brigade

When I heard we got to work with a trucking parts company, I made sure to wear my favorite cowboy boots to our first meeting. After entering the board room, I quickly realized: these were serious technology pros who were going to revolutionize how big guys like FedEx Express find the parts to fix their trucks. We worked with Connector Branding to reinvent their site’s content from top to bottom, giving them a fresh, powerful and “get down to business” voice that appeals as much to a VP as it does to a mechanic.

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