Branding • Content Strategy • Copy for Packaging & Website

Shelby Wild, an all-around amazing human, created a stunning line of natural hair products, but she didn't have a brand. So working with the good folks at Manual, we built her one from the ground up: brand strategy, content strategy, product naming and content for both packaging and the website.

Since Playa debuted in June, the response to the brand and the products has been mind-blowing. Rave reviews from VogueAllure, Refinery29, People. A sold-out-in-minutes launch on Violet Grey. We couldn't be more proud to have been involved.