When you get the call to work the former CEO of Annie’s and nicest-person-on-earth Jennifer Garner (yes, that Jennifer Garner), you take it. Right?! We were super proud to partner with the Veneer team to launch this amazing brand and help make sure babies and kids have access to real, fresh food any time. Just a few months after the launch, Once Upon a Farm secured a $20 million investment from CAVU Venture Partners.
Branding • Content Strategy • Copy for Packaging & Website
Shelby Wild, an all-around amazing human, created a stunning line of natural hair products, but she didn't have a brand. So working with the good folks at Manual, we built her one from the ground up: brand strategy, content strategy, product naming and content for both packaging and the website.
Since Playa debuted in June, the response to the brand and the products has been mind-blowing. Rave reviews from Vogue, Allure, Refinery29, People. A sold-out-in-minutes launch on Violet Grey. We couldn't be more proud to have been involved.
CONTENT STRATEGY • COPYWRITING
How great it is to be in the backyard of one of the best university systems in the whole world: The University of California! We've been lucky to work with them on several projects this year. In fact, this was our third year working with the gurus at Mucho on the anything-but-stuffy annual report for UC Investments, the office that deftly manages and grows the UC system's funds.
BRANDING • CONTENT STRATEGY • WEBSITE CONTENT
There's nothing more inspiring to us than people who know their stuff — deeply. The scientists at Nucleo are insanely talented and have created their company to help drug companies get their products out into the world more safely, effectively and quickly. Working with the talented Arin Fishkin, we helped define Nucleo's brand voice and then crafted the content for their new site.
BRANDING • WEBSITE CONTENT STRATEGY & COPY • WEBSITE DESIGN & DEVELOPMENT
Most real estate agent sites are devoid of language that sounds like it could come from a real human. But humans are good! And they're the ones who will hold your hand through the negotiation process! We turned Finola Fellner's site into a living, breathing and beautiful thing.
CONTENT STRATEGY • COPYWRITING
We worked directly with the Office of the President on their Achieve UC campaign — print collateral and website — to recruit "homegrown" students from across the state.
BRANDING • WEBSITE CONTENT STRATEGY & COPYWRITING
One of our favorite recent projects is a new website for St. Peter's Catholic School in the Mission district of San Francisco. I've never met a sweeter group of kids or more devoted teachers and staff.
Since the school does everything humanly possible to make sure any child who wants to go to school there is able to, they rely heavily on generous donors to make up the difference between the modest tuition and what parents can afford to pay. Proud to work with The Engine Roomto give them a website that shows the school in the very best light and makes giving easy.
Web Copy, Content Strategy
Content Strategy, Copywriting
Web, Packaging, Social Media
Content Strategy, Copy, Web Dev
Web, Print, Packaging