When you have a 7-year-old with a healthy affection for carbs, a flatbread client is like (forgive the pun) manna from heaven.
And the fact that California Lavash is run by the nicest and most talented family of bakers ever is just icing on the cake.
The talented design folks at The Engine Room brought us in to work on the California Lavash rebrand.
We tackled packaging first, and because the back panel was so generously sized, we got the rare opportunity to tell a big story on the package. We did some basic education about how awesome lavash is and how to make delicious, easy meals with it. We also used the space to build brand loyalty for this family-run company who work hard to craft some of the most wholesome and delicious bread ever.