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Laura
November 3, 2014

Great brand storytelling from Reebok

Laura
November 3, 2014

The writing in this Reebok video is superb. Gorgeous photography, too. Well done. 

Reebok Classics 'Give Me Your Classics And I'll Show You The Future' from The Rig Out on Vimeo.

[hat tip: http://thatis-kingcharming.tumblr.com/]

Newer PostIt's not the get, it's the give
Older Post6 steps to demolish writer's block
Featured
Feb 6, 2017
How to use muscular writing to grab your customer's attention
Feb 6, 2017

When I was studying fiction back in the day, my teacher, the amazing Barry Hannah, said something in class that's been seared into my memory ever since: "Nouns and verbs, baby, nouns and verbs."

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Feb 6, 2017
Jan 24, 2017
Marketing lessons from the post-election battlefield
Jan 24, 2017

It's been a tough few months. I can tell because I went on my website to finally kick off my New Year's resolution to blog every 2 weeks and saw that I hadn't updated my project availability on the homepage since November. That's because for me, like for so many progressive-minded citizens, the world kind of spun off its axis on November 8...

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Jan 24, 2017
Jul 20, 2016
Say yes. Please.
Jul 20, 2016
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Jul 20, 2016
Nov 16, 2015
Do first impressions still matter?
Nov 16, 2015

You know the saying: you never get a second chance to make a first impression. And while that still may be technically true, in today's short-attention-span, constantly-reinventing-ourselves (see: Lady Gaga, Johnny Depp) world, there's kind of no such thing as a first impression any more. 

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Nov 16, 2015
Oct 14, 2015
Please step away from the task.
Oct 14, 2015

If you're like most people in business, you end up spending almost every hour of your day doing things for your customers or clients. Mostly, this is good. It means you've likely got a calendar packed with meetings, a phone that rings a lot, and money in the bank. 

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Oct 14, 2015
Jun 15, 2015
Beware of the bargain.
Jun 15, 2015

I live in the San Francisco Bay Area, where people are as obsessed about the ever-rising price of real estate as they are about their third-wave coffee, thyme-infused cocktails, and Waldorf preschools. I thought Seth's insights into what "overpriced" means today were worth a callout for further contemplation:

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Jun 15, 2015
Jun 9, 2015
It's the thought that counts.
Jun 9, 2015

One of the favorite things to land in my inbox each morning is the day's missive from Tina Roth Eisenberg. Today, she kicked things off with a Kierkegaard quote that came at a time I needed to hear it:

“Our life always expresses the result of our dominant thoughts.”

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Jun 9, 2015
Dec 5, 2014
It's not the get, it's the give
Dec 5, 2014

I know it's the giving time of year, but I'm hoping that the latest spate of blog posts and videos I've run into about the importance of being generous in business—with your talent, your time, your capacity to delight your customers—is part of a more global trend and not just a seasonal one.

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Dec 5, 2014
Nov 3, 2014
Great brand storytelling from Reebok
Nov 3, 2014
Read More →
Nov 3, 2014
Oct 27, 2014
6 steps to demolish writer's block
Oct 27, 2014
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Oct 27, 2014
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(415) 738-8835laura@storyhousecreative.com
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