For Solopreneurs and Small, Passion-Driven Businesses

You’re awesome at what you do—making kids’ furniture, coaching creatives, crafting custom wedding cakes. But creating that website you know you need? That’s way down on your to-do list. Don’t worry. We can rescue you from the overwhelm of a blank website, and help you create beautiful content for your shiny new—or revamped—site.

We’ll dig deep and tell your story in a way that makes your customers fall in love with you and your product. And because we’re also masters at project management, we’ll make this whole process incredibly fun and easy for you.

Never underestimate the power of a tagline. It’s your “elevator pitch,“ elevated to poetry. It’s what people should see first on your site. It’s what you want people to remember.

 

What we’ll do

An in-depth call with you where we get to the core of who you really are, what makes you and your service unique, and how you’re going to change people’s lives.

What you’ll get

• Five soaring tagline options
• Help in picking the perfect one
• An MP3 of our call

 

If you’re the heart and soul of your business (president, bookkeeper, receptionist and everything in between), it is absolutely crucial to have an irresistible About page. People buy from people they like. We can make them like you.

 

What we’ll do

An in-depth interview with you about your career, your beliefs, your accolades, your inspirations, and anything else that will make your bio sing.

What you’ll get

• A first-person bio that’s so good you’ll want to read over and over again to remind yourself how awesome you are
• An MP3 of our call

 

If you’re just getting started on building your online presence—or want to breathe new life into the one you’ve got—we can help.

 

 

We’ll work with you one-on-one to help you come up with a clear vision of you and your business—who you are, what you do, why you do it, whom you want to reach—and give you clear direction on how to make that vision come through on your website. This will include specific recommendations on what you should be selling and how your website should be structured to make sure your products are accessible and compelling.

What we’ll do

Here’s a brief rundown of what happens if we work together this way:

• We provide a questionnaire for you to ponder, fill out and return to us
• We schedule two comprehensive calls: the first is an in-depth discussion about your brand; the second gives you targeted feedback on specific directions to take with your website and other marketing materials

During the calls, we will discover:

• What is the essence of your brand?
• What are your competitive advantages, both online and offline?
• What should you be selling?
• What should you be giving away for free?
• What are the core messages that you should use on your website?
• What should your revamped web presence entail: look, voice, architecture and the sale of products online

In between the calls, we’ll be researching your competition and doing an analysis of your current website.

What you’ll get

• A Brand Storybook of our key discoveries and steps for implementation, including website analysis, website architecture proposal, and specific recommendations for site design and content
• MP3s of the two calls
• Recommendations for pre-screened web designers

 

You’d rather be coaching—or designing or cooking—not thinking of a synonym for “delicious” or figuring out what your key brand attributes are (huh?). We live and breathe this stuff. And we can breathe life into your brand and your website so you can get back to doing the things you love.

Here’s where we serve up everything you need to get your business buzzing: branding and website strategy, a perfect tagline, a breathtaking bio, and up to five additional pages of content for your website—home page, services, whatever you need. All the content that we craft will be clear, engaging, and in a voice that really reflects you and your brand.

What we’ll do

• Everything in the packages above plus more in-depth research about your products and services to create the extra content for your site.

What you’ll get

• Everything in the packages above
• Five pages of website content that feels and sounds like your very best self; if it were someone else’s site, you’d be jealous
• A website that sells—and makes people feel good (we don’t do schlocky or schticky)